We all know your brand presentation is important and Ecommerce packaging has now become a marketing tool in its own right. In a world that revolves around branding and social media, it is so important to stand out. Packaging and branding help to build your brand’s personality, attract new customers, and keep loyal customers.
Unboxing has become a hugely popular trend with 43.3billion views on Tik Tok and 3.3 million on Instagram alone. This means that marketing has gone past a leaflet or business card in a box. You need to create engaging customer-focused packaging so that your customer feels like they are getting the whole retail experience in their home too. Branded packaging and the rise of social media influence have made unboxing videos a popular way to share on social media, so if a customer films themselves unboxing one of your products and posts it on social media that’s essentially a free advertisement for you. This is called user-generated content and has become hugely popular on social networking sites. In today’s digital world, where social media is king and consumers are constantly bombarded by ads, it’s important to stand out.
Customers will always seek out unique experiences. By creating an unboxing experience that makes your customers feel special, you are more likely to stand out and create a strong emotional connection with them which in turn helps drive brand loyalty.