Helping you go Green with your Ecommerce Packaging this Black Friday and Cyber Monday

“95% of people living in Ireland want to see more done by businesses to protect the environment, with the onus first and foremost on companies improving their packaging recyclability” (Shelflife.ie, June 2022).

Black Friday and Cyber Monday are right around the corner it’s important for businesses to re-evaluate the packaging they use to transport their products.With consumers receiving ever-increasing amounts of packaging thanks to the switch to eCommerce, it is essential that your Black Friday packaging is the right size, plus quick and easy to recycle.

Here are some ideas for how you can make your packaging more earth-friendly this Black Friday and Cyber Monday:

When trying to be more sustainable here are some points to consider:

  • Switching to 100% recyclable or FSC Certified E-commerce packaging
  • Creating Custom size boxes for your product
  • Using 100% recyclable void fill
  • Adding printed recycling symbols and logos

Sustainable Packaging Strategies

Packaging plays a critical role in the life cycle of many products and the number of opportunities for improvements in your packaging materials is growing rapidly. If you’re interested in making improvements to your packaging, here are some best practices for your sustainable packaging strategies:

Switching to 100% recyclable or FSC Certified E-commerce packaging

For your business, this means using 100% recyclable products (eCommerce boxes, paper tape, or void fill) or packaging with recycled content. Corrugated packaging is the most widely used packaging in the industry and the most recovered packaging for recycling. Switching to FSC packaging manufactured by NPP can also make a significant difference to your sustainability goals. FSC-certified packaging means that the material can be traced back to well-managed forests (and utilises recycled content too).

Using Custom size boxes & 100% Recyclable Void Fill

Ensure your packages are packed as efficiently as possible by reducing the size of the box and changing the packaging materials you use. Gone are the days when customers unquestioningly accepted unnecessarily big cardboard boxes stuffed with protective bubble wrap containing tiny items. Instead, appropriately sized boxes made from recyclable materials paired with visual and brand appeal are a ‘must’ for retaining customer loyalty.

Paper void fill is a great way of protecting products and it is also 100% recyclable. Paper void fill systems provide a fast and cost-effective method of void fill & product protection.

Adding printed recycling symbols and logos

Share disposal and recycling best practices with your customers and educate your customers on the best ways to recycle and dispose of your packaging materials. You might think customers already know how to dispose of items correctly but including disposal instructions and adding printed recycling symbols and logos on your packaging is a good practice. Below is a list of everyday recycling symbols and what they mean.

Mobius Loop

This symbol indicates that a product’s packaging can be recycled, Not that it has been recycled or that it is accepted in all recycling collection systems

FSC Certified

The Forestry Stewardship Council (FSC) symbol indicates that wood has been sustainably sourced, from well-managed forests, and independently certified in line with FSC rules.

Widely Recycled

MyWaste.ie has developed its own symbols for use on packaging in Ireland. This symbol indicates that packaging can be recycled in your household recycling bin.

The Green Dot

This is a European trademark, and it means that suppliers and producers have contributed financially to the recycling of packaging in Europe. For example, Repak Members can use this symbol on their packaging

In Summary

Sustainability is an important issue for consumers and businesses alike. With consumers receiving ever-increasing amounts of packaging thanks to the switch to eCommerce, it is essential that your Black Friday & Cyber Monday packaging is the right size, plus quick and easy to recycle.

We want to help you achieve your sustainability goals for Black Friday and Cyber Monday and are always happy to chat about our sustainable packaging solutions. Call us today Phone: +353 1 880 9555

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